Study Highlights the Power of Radio Advertising
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According to a study by Ipsos OTX MediaCT in partnership with Katz Marketing Solutions, people who are exposed to radio advertising campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity and advocacy. Social Media Marketing Content Decay
I recently hosted a Social Media Marketing workshop and attendees tell me that one of the biggest takeaways was a concept called “content decay” in social media – the time it takes for posts and tweets, etc. to lose power and literally become invisible (for Facebook and Twitter – it’s mere minutes).
I think we’d like to believe that our Social Media Fans and Followers are poised in front of their screens or waiting with smartphone in hand for our next information packed posts or tweets. Continue reading
M6! Brace For Impact – What Matters Most
Mark’s Monday Morning Motivational Movie Message.
This weekly feature is intended to help you get your week off to an inspired start all in under 10 minutes.
Ric Elias had a front-row seat on Flight 1549, Continue reading