Study Highlights the Power of Radio Advertising
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According to a study by Ipsos OTX MediaCT in partnership with Katz Marketing Solutions, people who are exposed to radio advertising campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity and advocacy. Leveraging Radio in the Rapidly Changing Media Landscape
The latest study from Arbitron and Edison Research focuses on a rapidly changing media landscape. While radio and television continue to have near-universal reach, Americans are embracing a variety of media platforms that didn’t exist at the beginning of the new millennium. More and more companies are turning to radio advertising as the core of their integrated marketing strategies, Consider these findings that were presented during the Infinite Dial 2011 Webinar: Continue reading
Broadcast Radio Remains Dominant Among In-Car Entertainment Choices
If you are a company using radio advertising or perhaps are thinking you should, here’s some great news! In the face of a rapidly changing in-car landscape, broadcast radio dominates the choices for information and entertainment in the car, according to a new national survey from Arbitron Inc., Edison Research, and Scarborough Research titled The Road Ahead: Media and Entertainment in the Car. Continue reading
Glossary of Terms Used in Interactive and Radio Advertising
What does it all mean? CPM, impressions, pay-per-click, WIMAX, spiders, crawlers, T1? With technology advancing at a pace that makes even the earliest of adopters heads spin, I find that my radio advertising clients and prospects sometimes shy away from implementing what I refer to as “audio interactive” strategies; campaigns that utilize all of the channels available in modern multi-media not because they don’t want to but rather because they don’t truly understand the myriad of issues surrounding the new media. Continue reading
From Password to Passphrase – Protecting Your Identity
I was a guest on today’s edition of Kelley and Company on News/Talk 710 KNUS. Steve Kelley asked me to come in to talk about “password fatigue” that so many people suffer from – so many websites – so many passwords. Listen to today’s segment and follow Read More
7 Reasons Why To Choose Radio
With so many alternatives that businesses have to invest their advertising dollars,
the most often asked question I am asked is, “Why Radio?”
Here are seven points that demonstrate why radio is the one medium that people spend more time with than nearly all other mediums.
Download my free report “Radio Heard Here“ to learn even more!
1. RADIO OFFERS EFFICIENT TARGETING
Radio targets audiences efficiently because different stations attract different listeners. This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s localized reach, which means that local brands can focus their activity very effectively. Continue reading