Study Highlights the Power of Radio Advertising
Reply
Tag Archives: frequency
According to a study by Ipsos OTX MediaCT in partnership with Katz Marketing Solutions, people who are exposed to radio advertising campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity and advocacy. Social Media Marketing Content Decay
I recently hosted a Social Media Marketing workshop and attendees tell me that one of the biggest takeaways was a concept called “content decay” in social media – the time it takes for posts and tweets, etc. to lose power and literally become invisible (for Facebook and Twitter – it’s mere minutes).
I think we’d like to believe that our Social Media Fans and Followers are poised in front of their screens or waiting with smartphone in hand for our next information packed posts or tweets. Continue reading
Leveraging Radio in the Rapidly Changing Media Landscape
The latest study from Arbitron and Edison Research focuses on a rapidly changing media landscape. While radio and television continue to have near-universal reach, Americans are embracing a variety of media platforms that didn’t exist at the beginning of the new millennium. More and more companies are turning to radio advertising as the core of their integrated marketing strategies, Consider these findings that were presented during the Infinite Dial 2011 Webinar: Continue reading
Successful Advertising Means Frequency – Let Me Repeat That
Seth Godin is one of the most respected voices in marketing today. This is a wonderful passage on the importance of frequency in advertising taken from one of his landmark books.
“If trust is the objective what are the tactics? How do some marketers build trust while others are doomed to languish in obscurity? Continue reading
From Password to Passphrase – Protecting Your Identity
I was a guest on today’s edition of Kelley and Company on News/Talk 710 KNUS. Steve Kelley asked me to come in to talk about “password fatigue” that so many people suffer from – so many websites – so many passwords. Listen to today’s segment and follow Read More
7 Reasons Why To Choose Radio
With so many alternatives that businesses have to invest their advertising dollars,
the most often asked question I am asked is, “Why Radio?”
Here are seven points that demonstrate why radio is the one medium that people spend more time with than nearly all other mediums.
Download my free report “Radio Heard Here“ to learn even more!
1. RADIO OFFERS EFFICIENT TARGETING
Radio targets audiences efficiently because different stations attract different listeners. This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s localized reach, which means that local brands can focus their activity very effectively. Continue reading