Study Highlights the Power of Radio Advertising
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According to a study by Ipsos OTX MediaCT in partnership with Katz Marketing Solutions, people who are exposed to radio advertising campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity and advocacy. Glossary of Terms Used in Interactive and Radio Advertising
What does it all mean? CPM, impressions, pay-per-click, WIMAX, spiders, crawlers, T1? With technology advancing at a pace that makes even the earliest of adopters heads spin, I find that my radio advertising clients and prospects sometimes shy away from implementing what I refer to as “audio interactive” strategies; campaigns that utilize all of the channels available in modern multi-media not because they don’t want to but rather because they don’t truly understand the myriad of issues surrounding the new media. Continue reading