Study Highlights the Power of Radio Advertising
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According to a study by Ipsos OTX MediaCT in partnership with Katz Marketing Solutions, people who are exposed to radio advertising campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity and advocacy. Social Media Marketing Content Decay
I recently hosted a Social Media Marketing workshop and attendees tell me that one of the biggest takeaways was a concept called “content decay” in social media – the time it takes for posts and tweets, etc. to lose power and literally become invisible (for Facebook and Twitter – it’s mere minutes).
I think we’d like to believe that our Social Media Fans and Followers are poised in front of their screens or waiting with smartphone in hand for our next information packed posts or tweets. Continue reading
M6! Think and [Enter Your Outcome Here]!
M6! Mark’s Monday Morning Motivational Movie Message..
This weekly motivational feature is intended to help you get your week off to an inspired start all in under 10 minutes.
Bob Proctor encouraged me to start my first radio show back in 2002. He shared a concept from his favorite book – “Think and Grow Rich” by Napoleon Hill that is a chief factor in making that come to reality. In late 2001, I wrote on a card – “It is September 1, 2002. I am so happy now that I am hosting my own radio show.” I kept that card with me all the time. On Sunday, August, 11, 2002, I went on the air on 710 KNUS.
Leveraging Radio in the Rapidly Changing Media Landscape
The latest study from Arbitron and Edison Research focuses on a rapidly changing media landscape. While radio and television continue to have near-universal reach, Americans are embracing a variety of media platforms that didn’t exist at the beginning of the new millennium. More and more companies are turning to radio advertising as the core of their integrated marketing strategies, Consider these findings that were presented during the Infinite Dial 2011 Webinar: Continue reading
M6! Brace For Impact – What Matters Most
Mark’s Monday Morning Motivational Movie Message.
This weekly feature is intended to help you get your week off to an inspired start all in under 10 minutes.
Ric Elias had a front-row seat on Flight 1549, Continue reading
Broadcast Radio Remains Dominant Among In-Car Entertainment Choices
If you are a company using radio advertising or perhaps are thinking you should, here’s some great news! In the face of a rapidly changing in-car landscape, broadcast radio dominates the choices for information and entertainment in the car, according to a new national survey from Arbitron Inc., Edison Research, and Scarborough Research titled The Road Ahead: Media and Entertainment in the Car. Continue reading
Successful Advertising Means Frequency – Let Me Repeat That
Seth Godin is one of the most respected voices in marketing today. This is a wonderful passage on the importance of frequency in advertising taken from one of his landmark books.
“If trust is the objective what are the tactics? How do some marketers build trust while others are doomed to languish in obscurity? Continue reading
Glossary of Terms Used in Interactive and Radio Advertising
What does it all mean? CPM, impressions, pay-per-click, WIMAX, spiders, crawlers, T1? With technology advancing at a pace that makes even the earliest of adopters heads spin, I find that my radio advertising clients and prospects sometimes shy away from implementing what I refer to as “audio interactive” strategies; campaigns that utilize all of the channels available in modern multi-media not because they don’t want to but rather because they don’t truly understand the myriad of issues surrounding the new media. Continue reading
Teen Suicide Prevention Focus of Second Wind Fund 10th Anniversary Music Festival
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EVENT UPDATE! What a great time this was – thousands of people turned out to celebrate and remember. The dove release just before the start of the 5K is always such a powerful moment. “I’m honored to fill this … Continue reading
M6! Don’t Wait To Be A Hero
Mark’s Monday Morning Motivational Movie Message.
This weekly feature is intended to help you get your week off to an inspired start all in under 10 minutes.
Today’s M6! features Volunteer firefighter Mark Bezos speaking at TED as he tells a story of an act of heroism that didn’t go quite as expected Read More…